SimpleVisa About Us: What We Do and Who We Serve
Border rules change fast, and travelers expect answers instantly. For travel brands, that creates a tough reality: visa and entry requirements can slow bookings, increase support tickets, and lead to costly “denied boarding” situations.
SimpleVisa exists to remove that friction.
We help travel businesses guide customers through border requirements and complete visa or travel authorization applications in a way that fits naturally inside the booking and post-booking journey.
Our mission: travel made simple
SimpleVisa is built around a straightforward idea: travel should feel exciting, not administrative.
Behind every flight, tour, cruise, or hotel stay, there is a compliance layer that travelers often underestimate until the last minute, visas, electronic travel authorizations (eTAs), eVisas, and other entry permits. When that layer is confusing, customers abandon, agents get overloaded, and operational risk increases.
Our role is to make the visa journey clearer and easier for travelers, while giving travel companies a scalable way to support it.
What we do
SimpleVisa streamlines visa and entry-document workflows for travel sellers through automation, guided applications, and flexible delivery models.
At a high level, we support travel brands with:
- Visa processing automation to reduce manual handling and common errors
- Guided customer visa applications that fit consumer expectations (clear steps, fewer surprises)
- API integration for travel sites to embed visa checks and application flows directly in digital products
- White-label visa application app for brands that want a ready-made, branded experience
- Custom data services for companies that need structured visa requirement data in their own systems
- Premium eVisa management to help manage the post-application experience (status, documents, traveler readiness)
- Ancillary revenue generation by turning compliance into a value-add rather than a cost center
We are already available on 400+ sites, which helps us learn from real-world traveler behavior and edge cases across markets.
How we deliver SimpleVisa: API, white-label, data, or no-code
Every travel business has different constraints: some teams want deep product control via APIs, others want the fastest time-to-market with minimal engineering.
SimpleVisa is designed to meet you where you are.
| Implementation model | Best for | What you get | Typical internal effort |
|---|---|---|---|
| API integration | OTAs, airlines, travel platforms with engineering resources | Embedded visa and application experiences inside your product | Medium to high |
| White-label app | Brands that want speed plus a fully branded journey | A ready-made visa application experience under your brand | Low to medium |
| Custom data services | Companies building their own compliance UX | Visa requirement data to power internal tools and customer messaging | Medium |
| No-code implementation option | Teams prioritizing launch speed | A way to add visa capability without heavy development cycles | Low |
This flexibility matters because “visa about us” searches often come from partners and procurement teams who are comparing vendors. Your technical path should be a business choice, not a blocker.
Who we serve
SimpleVisa is built for travel businesses that need to solve border-crossing administration at scale.
While implementations vary, the common thread is the same: you want to help travelers reach the border prepared, without turning your team into a visa office.
Typical SimpleVisa partners
| Partner type | Common pain point | How SimpleVisa helps |
|---|---|---|
| Online travel agencies (OTAs) | Drop-off when travelers realize they need a visa | Add a guided visa step in-flow or post-booking, create new ancillary revenue |
| Airlines | Denied boarding risk, high day-of-travel pressure on staff | Surface requirements earlier, support traveler completion and readiness |
| Travel management companies (TMCs) | Corporate travelers need clarity and speed | Standardize workflows, reduce back-and-forth, improve traveler compliance |
| Tour operators | Group travel depends on everyone being approved | Centralize the process and guide travelers consistently |
| Retail travel agencies | Manual paperwork slows advisors down | Automate routine steps while keeping the advisor relationship strong |
| Cruise and multi-leg itineraries | Multiple countries, multiple rules, frequent changes | Provide structured guidance and scalable application support |
What travelers experience (and why that matters to your brand)
Travelers don’t think in terms of “visa processing.” They think: “Can I go?” and “What do I need to do right now?”
A well-designed visa journey should:
- Confirm requirements in plain language
- Collect the right information and documents with minimal rework
- Reduce uncertainty about timing and next steps
- Fit naturally into mobile-first behavior
For travel brands, this translates into fewer abandoned bookings, fewer frantic last-minute contacts, and a smoother end-to-end customer experience.
Why border compliance is becoming a bigger part of the booking funnel
In 2026, travel is more digital, more regulated, and less forgiving of incomplete documentation. Newer systems like ETIAS in Europe, and a growing number of digital entry authorizations worldwide, are pushing visa checks closer to the moment of booking.
If you want a practical example of how these new authorization models affect traveler planning, see SimpleVisa’s guide on the ETIAS application process.
The main shift is simple: visa readiness is becoming a conversion factor.
When requirements appear late (for example, in an email after purchase), travelers feel surprised. When requirements appear early, with a clear, guided path, they feel in control.
Our approach to reliability and trust
Visa outcomes are decided by governments, not by travel sellers or technology platforms. What SimpleVisa can control is everything around that decision: accuracy, completeness, and clarity.
We focus on:
- Reducing avoidable errors through structured flows and automation
- Helping travelers submit complete applications with the right inputs and documents
- Making border requirements easier to understand for both travelers and support teams
- Operating at scale across hundreds of partner sites to continuously improve the experience
This is also why we design for real business constraints, not just ideal flows. Highly regulated industries routinely rely on specialized partners to navigate complexity efficiently. For example, German companies facing energy procurement complexity often look to organizations like the Bundesverband der gewerblichen Energienutzer (BVGE) to access expertise and structured guidance. Travel compliance has the same need for clarity, timeliness, and dependable processes.
What success looks like for partners
Most partners come to SimpleVisa with a combination of commercial and operational goals:
- Increase ancillary revenue by offering visa services as a seamless add-on
- Lift conversion by reducing “I’ll do it later” friction
- Reduce support load by answering common eligibility questions inside the journey
- Improve traveler readiness to lower disruption risk
If you are building a business case internally, SimpleVisa’s perspective on travel ancillary revenues can help frame why border solutions increasingly matter in the modern travel commerce stack.
Frequently Asked Questions
Is SimpleVisa a government website or an embassy? SimpleVisa is not a government authority. We provide technology and services that help travel businesses guide travelers through border requirements and visa application workflows.
Who is SimpleVisa for? SimpleVisa is designed for travel businesses such as OTAs, airlines, travel agencies, TMCs, tour operators, and other companies that want to offer visa support in a scalable way.
Can SimpleVisa be embedded into a booking flow? Yes. SimpleVisa offers API integration for travel sites, allowing visa checks and application steps to be integrated into booking or post-booking experiences.
Do you offer a white-label visa application experience? Yes. SimpleVisa can be accessed through a white-label visa application app, so travel brands can provide a branded visa journey without building everything from scratch.
Do you guarantee visa approval? No provider can guarantee approval because decisions are made by governments. SimpleVisa focuses on improving completion quality and reducing avoidable mistakes, supporting a high visa approval rate overall.
Is there a no-code option? Yes. SimpleVisa offers a no-code implementation option for teams that want faster time-to-market.
Work with SimpleVisa
If your travelers regularly ask “Do I need a visa?” or if your teams spend too much time resolving last-minute documentation issues, it may be time to treat border compliance as part of your product and revenue strategy.
Explore SimpleVisa at simplevisa.com to learn how our API, white-label, data services, and no-code options can fit your booking journey.